Friday, March 13, 2015

Consistent Branding Through All Your Marketing Materials

One thing to remember with marketing your company whether it is for an event, special exhibit, new product or your services is to market in all avenues you can for getting your information out to the public - direct mailers, websites, emailers, brochures, flyers, social media, etc.  One thing to note as you do this is to continue the consistent branding through all your marketing materials through the use of same fonts, imagery and colors.  The public will begin to recognize, associate, and remember your company.

Below are examples of one of my clients' brands, Essence of Skin Care by Stephany Baker, that we recently finalized and incorporated into her printed marketing materials as well as her new website.

Essence of Skin Care brand was actually inspired from a calendar image that Steaphny enjoyed the look and feel of.  I create watercolors of nature that I scanned into the computer and composed in the above composition as her new company logo. 

Essence of Skin Care - Business Card

Essence of Skin Care - Rack Card listing services they provide.

Essence of Skin Care - Website.  
Look at the complete site at 

Essence of Skin Care - Appointment Cards 
Her business would not be complete without appointment cards.

Gift certificates we also created.

If your company or another company you know of needs assistance with graphic or website design work to help market an upcoming event, exhibit, products, or services Susan Searway Art & Design would be happy to assist you in any way I can.   Thanks for reading.