Wednesday, July 10, 2013

New Clients - Website Highlights

Having a web presence is one of the most important marketing tools for any company these days.  So designing and creating a website is a big part of what Susan Searway Art & Design does.  By knowing both the print and website world Susan creates effective marketing and branding for your company that works best for you.  Whether you need a website built from scratch, support for a current site, or a complete website redesign Susan Searway Art & Design can produce a modern, user-friendly site that will give you a professional online presence to be proud of.  She is an expert in creating custom websites or she can work with template website programs (WordPress, Joomla, WebSite tonight, etc) depending on what the client desires are for maintenance and additions for the future.

Below are some of my newest website designs for my clients.

Engel Geist is a new company created by Daniel Geist offering Psychic Readings Energetic Healing.  I had a wonderful time working for him to create and develop his company brand, logo design, business cards and website.

For his brand I created by hand these beautiful bitmap angel wings that when together form the shape of a heart in the negative space.  Developing the correct shape of these angel wings took time but came with a strong impact.  We decided to then take one of my photographs, from my travels around the country, to incorporate it into his brand which allowed us to convert the angel wings into white to appear more mystical.

Once his brand and logo were established we created business cards and developed his website in WordPress template to allow Daniel the ability to blog in the future.  More of my photographs were used throughout the site. Daniel hired a copywriter to provide the content and we integrated some basic SEO (Search Engine Optimization) throughout the site.  Daniel and Engel Geist is ready to launch into the world.  To view Engel Geist website:

Cindy Mack 
Personal Trainer
I had the wonderful pleasure of working with another start up company - Cindy Mack Personal Trainer over the past couple of months.  Cindy Mackenzie is one of the most outgoing individuals I have met with. She has a passion to help people get into better health and fitness programs.  She is an ACE Personal Trainer who specialized with customized senior services.

For her brand we developed a logo that was a fun, loose, and colorful. I created a custom watercolor that acts as the main background and banner for her business cards, marketing materials, and her website.  Her website is another WordPress site that allows for her to update photos of her clients as her company grows.  To view Cindy Mack Personal Trainer website:

PRO Knee Institute  For this company I actually developed two different websites.  The first seen on the left is  It is a custom based website created in Dreamweaver and is intended for partnering with hospitals.

The second website that I developed for them is  It is another WordPress website and is intended for providing potential patients with important information about this new medical procedure - Partial Knee Resurfacing.

Both websites have the same look and feels for the branding but function entirely differently from a coding point of view.

Silver Sexy & Strong owned by Jill Williams is an example of being hired not to do the actual website work but I was hired as a Marketing and Website Consultant.  Jill already had a website created and felt comfortable for making adjustments herself.  So we met and then I went through her website with a fine tooth comb to see how visually we could make the content flow better.  We ended up doing a rebrand of her company logo and created a couple of fun little icons for each of her services she offers.  To learn more about Silver Sexy & Strong visit her website: